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IWG partners with Mecca to provide new dedicated portfolio


New vertical for Mecca as it launches Instant Win content for the first time

 

London, 25th October, 2016 – IWG – a world leader in supplying online, instant win games – has signed a deal with Mecca, part of the Rank Group, to populate an entirely new Instant Win suite of games.

 

The portfolio will initially launch with 10 games, including Slingo and Cashbuster, which will be delivered through IWG’s RGS.

 

IWG has provided a full online instant win service to lotteries for over 15 years, producing more than 250 high quality instant win games.

 

It is now offering this service to commercial brands and platforms in the wider online gaming industry.

 

Rhydian Fisher, CEO at IWG, said: “Online instant win content is a hot topic at the moment and Mecca realise the importance of providing this type of game to their customers.

“We all know how successful this content is in the lottery space, but the dominance of mobile as a channel means now is the perfect time to bring instant win content to the commercial sector.

“We’re thrilled to be partnering with Mecca to create this entirely new tab. They’re a huge brand and have some really exciting plans for the future. They are also extremely well placed, both in terms of players and experience, to ensure this is the huge success they expect it to be.”

Colin Cole-Johnson, Director of Digital & Cross Channel Services at Rank Group, added: “This is an exciting new development for Mecca’s players. Scratch cards have been around for years, but they haven’t really changed and IWG’s online instant win content is far more immersive and engaging.

“We’re going to be promoting this new suite heavily and I’m sure that our players will love the range of games that we’ll be launching shortly.”

IWG has provided content to the UK lottery for more than 15 years and has entire portfolios live in lotteries across Europe, Canada and the USA.

***ENDS***

For more information, please contact:

 

Square in the Air Communications

Ben Cleminson

+44 (0) 20 3586 8267

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About IWG

IWG is a world leader in supplying online, instant win games to lotteries and commercial brands and platforms in the online gaming industry. It has over 12 years’ experience of making top selling, high quality instant win games and the strategic know how to make them work.

IWG has launched over 300 games that perform consistently at the highest level, engaging and retaining players while driving excellent results for customers. It has the knowledge to deliver a winning portfolio of games, the experience to make it grow and the sales figures and data to back this knowledge up.

IWG delivers an end-to-end solution covering all aspects of game development and portfolio management and a Remote Game Server (RGS) delivering content in multiple regulated jurisdictions from data centres in the UK, Gibraltar, Canada and North America. It has a broad library available via the RGS with games covering many proven themes and mechanics that can be developed into an ideal offering for a partner’s instant win portal.

About Mecca

Owned by the Rank Group Plc, Mecca is one of the largest Bingo and Slots operators in the UK. Mecca provides popular games, fun and entertainment through its 86 clubs and via Meccabingo.com online and mobile channels.

Mecca’s latest campaign, ‘We know the feeling’, focuses on the fun and excitement people experience when playing bingo with Mecca. The new campaign also features TV presenter and fashion expert, Louise Redknapp, who appears in the TV campaign.


Strictly over-18s only. Please bet responsibly.
www.gambleaware.co.uk

For further information on the clubs and online via: www.meccabingo.com

 

 

 

 

Ben Cleminson | Director
+44 (0) 20 3586 8267+44 (0) 7788 640 732
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
twitter: @squareintheair


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